John Woolf, PhD
SVP Operations/Customer Success

John Woolf, PhD, PT, is an entrepreneur, business leader, behavioral and performance specialist with expertise in communications and team success.  With roots in healthcare as a physical therapist and athletic trainer, he served as the Director of Medical Service for the University of Arizona's Department of Intercollegiate Athletics. From there, he started several companies that ranged from healthcare organizations to education companies. John founded and led ProActive Physical Therapy, scaled it to be one of the leading PT companies in the Southern Arizona and sold it in 2018 for an undisclosed amount.

John is truly gifted in his leadership and talents. His successes are attributed to sound operational processes, talent acquisition, team building and training and extremely high customer success which create a huge referral base of highly sophisticated and successful clients like professional athletes for ProActive who trusted him with their most precious asset:  their body and mindset. Now in addition to his entrepreneurial and business acumen, and with a PhD in performance psychology, Woolf applies science-based motivational concepts to optimize team and customer success.  As SVP of Operations/Customer Success, he helps to integrate Earth Knowledges’ advanced and complex science platform to a world-class highly valuable customer experience.